What we solved
Aimo Subscription needed a B2B lead engine for their new product: flexible car subscriptions. They weren’t sure how to position it, who to target, or how to drive high-quality signups.
Client results
10M€
Reaching over 10M€ revenue
4,846
qualified B2B leads generated
45.6%
lower CPL than previous agency
20%
conversion rate from lead to paying customer
Overview
Car subscription is an expensive, high-consideration offer. Most brands go B2C, but we identified a smarter play: go after businesses. We built a campaign that educated first, qualified leads early, and handed over marketing-qualified prospects to the sales team.
What were the challenges?
(01)
Expensive product with longer decision cycles
(02)
Poor lead quality from basic lead forms
(03)
No structured creative funnel for B2B awareness
(04)
No CRM data loop to optimize ad delivery
The solution
We flipped the script on traditional lead gen: more content, more clarity, and more structure. We optimized not just for volume, but for quality.
What we implemented
(01)
Explainer videos, case studies, and UGC for TOF + MOF + BOF sequencing
(02)
Landing page with pricing, service info & live chat widget = +120% lead quality
(03)
HubSpot x Meta integration to push lead conversion data back into ad account
(04)
Weekly creative testing and daily CPL + quality tracking
(05)
Tesla giveaway competition with only B2B eligible = lowest CPL ever