What we solved
Arakii had built a strong brand and had influencer reach, but needed structure: email flows, paid ads strategy, and product drop sequencing. Their marketing lacked the automation and performance systems to scale effectively.
Client results
7 688%
YOY growth
2000%
Subscriber list growth
50+
Sales in 50+ countries
30%
Email = 30% of total revenue
Overview
Arakii, a fashion brand with influencer-backed traction, was sitting on gold but didn’t have the systems in place to fully monetize their audience. They came to us to unlock their next level of growth.
What were the challenges?
(01)
No automated email system or strategic newsletter growth
(02)
Limited paid ads structure with unclear acquisition strategy
(03)
Inefficient product drop marketing
(04)
Attribution confusion due to organic influencer reach
The solution
We built a performance machine: sharp email automations, lead generation strategies, and a high-impact product drop playbook. We cleaned up ad attribution and used data to refine targeting, creatives, and campaign cadence.
What we implemented
(01)
A/B tested popups that boosted subscriber rate from 0.78% to 1.91%
(02)
Abandoned cart, welcome, upsell, and restock email flows
(03)
Pre-launch, launch, and post-launch email/ad sequencing for product drops
(04)
Meta ad testing across 200+ creatives with persona targeting
(05)
Attribution control by excluding past buyers and influencer audiences