What we solved
Direct response creatives
Founder story
Increased creative volume
Landing pages funnels
Client results
1400%
increase in monthly revenue
1500+
new customers added
+147%
increase in conversion rate through new funnel
Overview
Lifeseeds had been bootstrapping their way through the wellness market with an excellent supplement, but struggled to gain traction online. Their challenge? Turning interest into purchases with a target demographic that needs more context to commit.
What were the challenges?
(01)
Reaching and converting an older demographic through Meta ads
(02)
Lack of educational content to build trust
(03)
Low conversion rates from traffic to purchase
(04)
No structured funnel for first-time buyers
The solution
SoScale created a storytelling-rich, education-first funnel. Instead of hard selling up front, we started by educating potential customers with long-form video ads, followed by landing pages that provided in-depth information before asking for a sale.
What we implemented
(01)
Weekly content testing with customer-focused storytelling videos
(02)
Educational landing pages explaining product benefits and health impact
(03)
First-time buyer offers to shorten purchase decision time
(04)
Full-funnel Meta ad campaigns targeting elderly demographics
(05)
A retargeting structure that brought back engaged but non-converting users