What we solved
Google Ads strategy overhaul
Creative fatigue from infrequent uploads
Lack of specialized channel management
Low creative variation across campaigns
.png)
Client results
+35%
more customers in first 3 months
+/-
change in CPA
INCREASED ROI
from top margin products
.png)
%20(1).png)
Overview
Furry Family, a growing DTC pet brand, saw huge potential in scaling their online presence but faced key obstacles in execution. Their small in-house team was stretched thin, creative output was slow, and ad performance was plateauing. They needed a system that could deliver fresh, high-performing content across channels while ensuring every dollar drove real growth.
What were the challenges?
(01)
Limited in-house resources for content creation and ad management
(02)
Creative fatigue from infrequent ad uploads and lack of variation
(03)
One person managing Meta, Google, and strategy, limiting speed and specialization
(04)
Lack of structured cross-channel funnel to maximize conversions
The solution
SoScale built a full-funnel growth system powered by high-velocity creative production. We aligned Meta and TikTok as top funnel drivers, while rebuilding Google Ads into a pure acquisition engine — ensuring warm audiences were captured and converted.
.png)
What we implemented
(01)
Complete Google Ads rebuild focusing on cold, high-intent audiences and excluding brand traffic
(02)
Structured product feeds to prioritize best-selling, high-margin products
(03)
Monthly creative flywheel producing high-production assets, UGC, and static creatives informed by performance insights
(04)
Cross-channel full-funnel strategy: awareness on Meta & TikTok, conversions on Google
(05)
Continuous content testing to identify winning creative angles and formats