What we solved
Google Ads Optimizations
Meta Ads Media Buying
Performance creatives focused on different angles and personas
Client results
Overview
Salte was gearing up to launch their new electrolytes and we helped make it a breakout success.
From zero to over €2,000,000 in year one, we built and executed a full-funnel growth system that delivered speed, scale, and profitability. Through creative testing, smart market expansion, and disciplined performance strategy, we turned their launch into serious momentum.
What were the challenges?
(01)
They lacked in-house resources for performance creative and media buying.
(02)
They knew the product was valuable — but not how to communicate it in a way that consistently drove purchases.
(03)
Salte was guessing on geography. Without data, they couldn’t prioritize high-potential markets or cut the ones that wouldn’t convert.
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The solution
SoScale built a performance-driven growth system that leveraged creative testing, algorithm-led scaling, and disciplined acquisition economics. We used Meta and TikTok to explore and validate personas and markets, while turning Google Ads into a strictly new-customer channel — ensuring every dollar spent drove incremental growth.
What we implemented
(01)
Optimized Google Ads into a new customer acquisition engine — excluding existing customers to avoid wasting spend on conversions that would’ve happened anyway.
(02)
Let the algorithm identify the most efficient countries by continuously testing markets against each other — scaling only those with proven CPAs instead of guessing where to grow.
(03)
Launched a weekly creative testing engine focused on diverse personas and use cases (from fasting to sugar cravings to performance) — rapidly identifying angles that resonated and scaling them fast.
(04)
Tied all scaling decisions to a break-even first purchase CPA — ensuring we could grow aggressively without burning budget or relying on LTV that hadn’t materialized yet.
(05)
Built a repeatable system for persona-based messaging — leveraging the flexibility of the product to speak to different customer types with precision and relevance across creative formats.