What we solved
Yagya needed a performance marketing engine that respected its ultra-premium brand positioning. Their creatives felt off-brand and their Meta ads were inefficient. We fixed that.
Client results
Overview
Yagya is a luxury riding wear brand. They wanted to scale without diluting their prestige. Their existing ads lacked visual coherence and didn’t connect emotionally or aspirationally with their high-end audience.
What were the challenges?
(01)
Creative that felt “too cheap” for a luxury brand
(02)
Scattered campaign structure with too many manual placements
(03)
Broad audience targeting that didn’t reflect niche buyers
(04)
Low brand-alignment across paid media
The solution
We restructured their ad account and creative strategy. We introduced TOF-MOF-BOF content mapping and produced weekly brand-aligned content that sold the dream and drove conversions.
What we implemented
(01)
Weekly creative sprints and feedback loops with the Yagya team
(02)
Simplified Meta structure: 3-4 campaigns max with hyper-targeted ad sets
(03)
Lookalike audiences built off top ambassadors
(04)
Long-form video ads for TOF, social proof for MOF, and static for BOF
(05)
Premium-quality photo and video production aligned with brand voice