What we solved
Yagya needed a performance marketing engine that respected its ultra-premium brand positioning. Their creatives felt off-brand and their Meta ads were inefficient. We fixed that.
Client results
72%
revenue growth YoY
76%
higher ad spend with stable ROAS
73%
increase in order volume
Overview
Yagya is a luxury riding wear brand. They wanted to scale without diluting their prestige. Their existing ads lacked visual coherence and didn’t connect emotionally or aspirationally with their high-end audience.
What were the challenges?
(01)
Creative that felt “too cheap” for a luxury brand
(02)
Scattered campaign structure with too many manual placements
(03)
Broad audience targeting that didn’t reflect niche buyers
The solution
We restructured their ad account and creative strategy. We introduced TOF-MOF-BOF content mapping and produced weekly brand-aligned content that sold the dream and drove conversions.
What we implemented
(01)
Weekly creative sprints and feedback loops with the Yagya team
(02)
Simplified Meta structure: 3-4 campaigns max with hyper-targeted ad sets
(03)
Lookalike audiences built off top ambassadors
(04)
Long-form video ads for TOF, social proof for MOF, and static for BOF
(05)
Premium-quality photo and video production aligned with brand voice